Adidas and Hypebeast reached out in need of a solid team to launch the Prophere sneaker. 

After a three week lead time, in the space of 36 hours we built and then deconstructed a dystopian nightclub at the top of the luxury ParkInn Hotel located at Alexanderplatz, Berlin-Mitte. Staging an event in the consumerist centre of Berlin was just the juxtaposition that Adidas was looking for in their “Break the Mainstream” campaign. Had there not been sound regulations the party with almost 600 people in attendance would have gone on all night long.

Project Management - Creative Direction/Strategy